NIL Stores is part of NIL Innovations, one account for talent, schools, teams, leagues and brands.

Athlete merch store

Your athlete merch store, without the inventory

Open a NIL store at yourname.nilstores.com: pick products from the catalog, put your name and art on them, set your prices and share your link. Orders go on to be made and shipped.

Get started free →See how it works

Free to sign up with your NNIL Innovations account.

What NIL Stores is

NIL Stores by NIL Innovations is an athlete merch store builder. Talent, teams and schools open a branded NIL store, choose print-on-demand and wholesale products from the catalog, and see each one with their design on it before it is listed.

When a fan pays, the order goes straight to the supplier that makes it wherever that connection exists, and to a fulfillment queue otherwise, and you are emailed about every paid order. You set every price and see what each sale earns.

How to open an athlete merch store

  1. 1

    Create your free NIL Innovations account

    Sign up as talent, a team or a school.

  2. 2

    Add products from the catalog

    Pick print-on-demand and wholesale items and see them with your art on them.

  3. 3

    Set prices and style the store

    Choose each price, arrange your store's sections and brand it with your colors.

  4. 4

    Share your link and sell

    Fans pay by card on your store; paid orders are sent on to be made and shipped.

What your NIL store does

A catalog to pick from

Print-on-demand and wholesale products, shown with your art on them before you list them.

Your prices, your margin

Set the price of every product; you see what each sale earns.

Orders sent on for you

Paid orders go to the supplier that makes them, or to a fulfillment queue, and you are emailed about each one.

Make it yours

Arrange your store's sections and brand it with your colors.

Secure checkout

Fans pay by card on your store's own page.

Paid out to you

Sales are paid to your connected payout account.

Who NIL Stores is for

Student-athletes and creators

An athlete merch store with your name and number, and nothing to stock.

Open my store →

Why sell merch through NIL Stores

Merch is one of the clearest ways fans support an athlete, but buying stock up front is a risk most athletes should not take. Print-on-demand products are made only when someone buys, so there is no garage full of shirts.

Because the store is part of NIL Innovations, it links from your website and app, and sales arrive with the rest of your NIL earnings.

Schools and teams get the same store tools for spirit wear and fundraising, so a family can buy a team hoodie and an athlete's own shirt from stores that work the same way.

Every paid order emails you, so nothing slips through, and an order that needs a hand to make is queued for fulfillment instead of being lost.

NNIL Innovations

Part of NIL Innovations

NIL Stores is part of NIL Innovations, where your store sits beside your profile, deals and fundraising.

One free NIL Innovations account runs it, alongside your marketplace profile, deals and payouts. A school's store is the talent half of its Merch Store program; a talent's store links from their website and app.

Visit NIL InnovationsSee how it works

Also on NIL Innovations

NIL store questions

What is NIL Stores?

NIL Stores is an athlete merch store builder from NIL Innovations. Talent, teams and schools open a branded store with print-on-demand and wholesale products and no inventory.

Do I need to hold inventory?

No. Print-on-demand products are made per order, and paid orders are sent on to be made and shipped.

Who sets the prices?

You do. Set each product's price and see what every sale earns.

How do I get paid?

Sales go to your connected payout account.

Can my school or team have a NIL store?

Yes. Schools, teams and clubs can each run a store, as well as individual athletes.

Where does my store live?

At yourname.nilstores.com, and you can link it from your website and app.

What products can I sell?

You can sell the print-on-demand and wholesale items in the catalog. Each one is shown with your design on it before you list it.

Can I sell merch from my website or app too?

Yes. Your NIL store links from your MyTalentSite website, and your app's Shop screen can show it.

Is NIL Stores part of NIL Innovations?

Yes. You sign in with your NIL Innovations account, and your store sits beside your profile and payouts.

Ready to start?

Create your free NIL Innovations account and set up NIL Stores from it.

Get started freeSee how it works